PCB E-commerce in Italy

PCB E-Commerce in Italy


PCB ONLINE ,A successful 2013?

It seems that Italian dealers are increasingly choosing the E-commerce way for business. In this period of financial crisis, E-commerce has grown its percentage of sales 12% from 2011 and 2012 and everything seems to indicate that this year the percentage has grown even more.

The Italian online active customers have increased up to 13.4 million people. The sectors in which there will possibly be an increase in sales are clothing, IT, turism, insurance and publishing industry. So Italian small and medium-sized enterprises are investing more money and more energies in the E-commerce world of business.

This new trend is going to create new jobs, especially in IT sector, because websites need to be constantly upgraded in order to be always interesting for online visitors and maintain first positions in web search engines.

The evolution has been so fast that in many European countries like Great Britain or Spain, E-commerce is transforming into   mobile commerce, thanks to the new mobile technologies like Smartphones or Tablets. Experts say that these new technologies can be used as marketing strategies to increase the sales of E-commerce static websites.

75% of  E-commerce websites might be not safe enough for consumers but the number of sales through internet is increasing, maybe thanks to the new prepaid credit cards.

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